Let's see. I'm a Capricorn. I like long walks on the beach...
In all honesty, I love what I do. There's nothing I enjoy more than helping businesses grow and knowing I had something to do with it. I'm constantly curious when it comes to digital marketing technology and am a nerd when it comes to analytics. Jumping into the data and being able to tell a story or learn something I didn't know about about the consumer is thrilling to me. And unlike most media sales professionals, I have extensive experience planning and buying media on the agency side.
"Have you ever thought about working on the other side of the desk?" When prompted with that question in 2016 from CBS, honestly, I hadn't. I loved working on the agency side, helping clients achieve the optimal media mix to sell their wares. But the thought of working in sales intrigued me. Once I realized I'd still be working with all the same media professionals, just in a different capacity, I was all in.
My network of peers in the media strategy arena, along with my consultative agency background actually made me a different kind of sales consultant. A better sales consultant. I continue to maintain the relationships with those I spent time in the agency trenches with. There's a certain kind of bond there - brothers and sisters in arms. I also still maintain my tactic-agnostic approach to my work. If it's not right for you, I'm not going to recommend it. Which is why my current role is so amazing. I have access to the tools that can fix any problem. Don't believe it? Try me.
With over 15 years of advertising agency experience, I've been blessed to work with great people on some great brands. Working in media strategy has allowed me to witness the technology revolution first hand, slowly transitioning client budgets from traditional media such as TV, radio, print and out-of-home into digital tactics such as social media, SEM, digital display and email marketing. The reason for this change was simple; the way people consumed media was changing and we had the data to prove it.
This revolution was most prevalent in the automotive space, which is where I focused my career. Buying a car is a big decision and technology was now giving us a peek under the hood as to how auto buyers were making their purchase decisions. This customer journey often lasted more than 6 months and required manufacturers to court their next customer throughout this timely process.
In addition to working on Hyundai, Kia, Nissan, Jaguar and Land Rover, I also spent time at a couple of smaller agencies giving me experience with fun brands like Vans, Pacific Sunwear, Ralphs Grocery Stores, cars.com and more. This boutique experience was critical in understanding all facets of the agency business and the value of pitching and winning new business. That agency business development experience would come in very handy in my sales career down the road.
A proud San Diego native and graduate from Valhalla High School, I chose to continue my education at San Diego State University. I graduated in 1999 with a Bachelor of Sciences degree in Communication, with an Emphasis in Advertising. Coursework included media management, advertising research, technology in advertising and the AAF competition. I had a passion early on for technology, influencing consumer behavior and targeting consumers by demographics/psychographics.
In addition to helping businesses grow, there are a number of ways I enjoy spending my free time. Living in San Diego allows me to play golf year round, and it's a good thing because I need all the help I can get. Currently about a 12 handicap, I love playing new courses in new places. In addition, I play pickleball weekly and love snowboarding in the winter. I spend a lot of time with friends and family and enjoy watching my niece play college volleyball.