Whether you're launching a brand from scratch, need help creating awareness or looking for donations to help fund your non-profit, this simple guide contains the key elements and tactics necessary accomplish your objectives.
Today's consumer is judgmental. The first thing they will judge? Your website. And they are ruthless. Unless you're an established brand (if you're reading this, you're probably not) you'll want to spend some time here to make sure it says exactly what you want it to; through the use of both content AND aesthetics. Imagery, color pallet, fonts. They all play an enormous role in how your customer shapes you in their minds. Not to mention, almost all of our marketing tactics are designed to shepherd the consumer to your site in order to take some sort of action. Put your best foot forward.
If this is an area where you need a ground-up build, facelift or just some tweaking, let me know. Our design team has put together an array of award-winning websites spanning across a multitude of product categories.
The following are a list of websites we've produced. Beyond the look and feel, functionality is paramount. The customer always comes first. Which is why we build our sites with a positive user experience as the primary objective. Google likes us too. As a Google Premier Partner, we're ahead of the curve on key infrastructure that will improve our customer's Google quality score. Oh, and they're pretty easy on the eyes:
I'm going to assume you know the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) because it's a rather lengthy conversation. What you need to know is that they're both very important and we do an excellent job at both for our customers. Our Google Premier Partner status keeps us well-informed of any changes to Google quality score metrics - this is very important for SEO. In addition, we buy more than just Google when it comes to SEM, as Google only represents 84% of total searches. If you were presenting to 100 people and 16 stood up and left, that wouldn't be very cool now, would it? We make sure to capture all those searches because each and every one is valuable. In summary, paid search (SEM) can help right away, while optimization (SEO) helps your ranking over time. A strong combination of both is ideal.
Let's get you started! After just a few quick questions our team creates a keyword list and generates a recommended investment level in order to get you exclusive quality leads!
Let's face it: You need more than 30 or 60 seconds to tell people who you are, what you do and why someone should buy your product or service. This becomes even more important when you're launching a brand, asking for donations or have a product/service that requires explanation. Our relationship with Salem Media gives you access to professional producers, along with 30 and 60-minute radio show inventory over the weekend at wholesale rates.
What good is a strong show without an audience? KCBQ, or The Answer San Diego, is San Diego's home to conservative voices like Dennis Prager, Mike Gallagher, Hugh Hewitt and more. This engaged group of listeners are homeowners, affluent, patriotic, educated, generous, slightly more male and very responsive. Give them a reason to engage with your brand and they will!
With both an AM & FM signal, The Answer San Diego offers full county coverage coverage. Our AM signal blankets the entire county (red), while our FM transmitter pushes our signal into coastal north county (orange).
Why limit your message to one radio station when the whole world is waiting. We convert your show to a podcast and distribute it to all major podcast providers: Spotify, Apple Podcast, Amazon Podcast, Google Podcasts, TuneIn, Sticher, Deezer, Podbean, Podchaser & Audacy. We can also embed these directly on to your own website, so as new episodes are produced they're automatically populated on your site.